Tiwan
Tiwan Technology Development Company, our studio’s distinguished client, was founded by a collective of the nation’s top scholars and Khwarizmi Festival champions alongside a multidisciplinary team of electrical, control, mechatronics, mechanical, and biomedical engineers; physical therapists; occupational therapists; orthotists and prosthetists; and neurologists. United by a singular mission, Tivan designs and manufactures advanced rehabilitation devices to enhance patients’ quality of life.
In the initial phase, we meticulously designed the SP brand’s products with the highest quality and precision in 3D modeling and rendering. We made every effort to accurately showcase the diverse materials and textures on the product surfaces, ensuring the audience perceives them as highly realistic. Additionally, given the medical nature of these products, we carefully adhered to all necessary standards to maintain precise proportions throughout the design process.
In the social media section, we created highly professional and impactful images focused on wellness, recovery, and rehabilitation. These visuals were presented in a concise and minimal style, combining the core elements of the brand’s visual identity—such as the medical “+” symbol and joint connection motifs—to effectively convey the brand’s message. Alongside these design elements, we carefully incorporated Aria’s signature color harmony, predominantly featuring shades of green and blue, which evoke feelings of health, trust, and tranquility. This thoughtful use of color further strengthens the emotional connection with the audience and reinforces the brand’s identity across digital platforms.
In designing the pictograms, we adopted a precise and cohesive approach inspired by the brand’s visual identity and a consistent handwritten style, aiming to create a unified and harmonious visual language. A key focus of this process was on carefully crafted angles and their bold emphasis. Through the thoughtful use of distinct colors, we endeavored to subtly yet effectively depict the concept of joints and connections—an idea that lies at the core of the brand’s mission: enhancing the function of joints and musculoskeletal systems. This design approach not only maintains visual cohesion but also deeply conveys the significance and purpose of the brand’s work.
Jo café and restaurant was one of the first brands in Iran that set out to redefine the experience of fine dining, creating a space where food is
more than just nourishment; it is a celebration of taste, connection, and shared moments.
The challenge was to craft a new brand identity and spatial experience that resonated with a diverse audience; from children to grandparents,
without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection,
ensuring that every dish and every moment at Jo fett special.
